The Hell is a QR Code?
![Empire QR Codes](/uploads/1/1/1/5/11156972/9185168.png)
QR codes were invented by Denso Corp in 1994 (you remember '94 right? Remember that Nancy Kerrigan thing? That was nuts!) Originally used to track car parts, QR codes have gained an amazing amount of popularity in the past few years. Every day we are finding different uses for codes. Here's a sample of what you can do:
QR codes are in almost every magazine and newspaper published these days, but what's wrong with the codes you see?
Uhhh, let me show you.
- Quickly and conveniently link to any URL (hopefully mobile optimized!)
- Employee bio pages or vCards (vCards are mobile business cards)
- Event dates and registrations (Add anything to your schedule with one scan!)
- Special offers and discounts (Scan here for 25% off!)
- Social media profiles (Facebook, LinkedIn, Twitter, Foursquare etc...)
- How-to/Instructional videos (Youtube, or a download link for video file formats!)
- Product reviews/comparisons
- Shopping cart pre-population (Scan here to add to your cart!)
- Phone numbers(In case 1-800-I-Really-Enjoy-Carpeting is already taken)
- change destination at any time (DYNAMIC! wowzers)
- track scans (Here's a sample tracking page TRACKING!!!)
- be a surprisingly attractive novelty
- attract an upscale audience (Although smart phones are gaining rapid popularity....actually do you know anyone that doesn't have one?)
- make your product more relevant to young adults (Look at the studies! Many people don't know what QR Codes are, but after 2012, they WILL.)
QR codes are in almost every magazine and newspaper published these days, but what's wrong with the codes you see?
Uhhh, let me show you.
Here's the problem!
Let's go with positives and negatives of these advertisements:
POSITIVE!
Do NOT use QR Codes for SOLELY novelty purposes. This technology isn't around just for you to say, "Oh well everyone else is using it, might as well jump on the bandwagon!)
Trust me, no one wants to see an ugly black and white bar code RANDOMLY thrown into your advertising.
Would you like to know what people do scan?
POSITIVE!
- They are using QR Codes in advertising.
- Some are even telling people to scan them!
- NON-Mobilized Websites
- NO Call to Action
- Poor Content (Uhh Why am I scanning this?!)
- NO BRANDED CUSTOMIZED CODES
- NON Dynamic and NO Tracking (Seriously?! What if your website changes?? How will you know if the QR Code is worth it??)
Do NOT use QR Codes for SOLELY novelty purposes. This technology isn't around just for you to say, "Oh well everyone else is using it, might as well jump on the bandwagon!)
Trust me, no one wants to see an ugly black and white bar code RANDOMLY thrown into your advertising.
Would you like to know what people do scan?
Alright well that doesn't really go anywhere....but the design is pretty cool, right?
Your attention...It is mine.
![Picture](/uploads/1/1/1/5/11156972/7684168.jpg)
I know what you're thinking. Why does this baby not know how to use QR Codes?
Well it's a baby...she just doesn't know how. Lay off, okay?
You, on the other hand, are not a baby. You do know how to use QR codes and use them EFFECTIVELY. You are here because you need something. Perhaps a customized QR code? Mayhaps you need many of them?
Looks like you could be running or thinking of starting a Mobile marketing company, or social media company and you'd like to offer the latest and greatest technology that's around. Well lucky you, we offer great prices and quick turnarounds for all kinds of companies.
Customized and branded QR codes are what you need if you are using QR code advertising.
Contact us today for a Quote!
Well it's a baby...she just doesn't know how. Lay off, okay?
You, on the other hand, are not a baby. You do know how to use QR codes and use them EFFECTIVELY. You are here because you need something. Perhaps a customized QR code? Mayhaps you need many of them?
Looks like you could be running or thinking of starting a Mobile marketing company, or social media company and you'd like to offer the latest and greatest technology that's around. Well lucky you, we offer great prices and quick turnarounds for all kinds of companies.
Customized and branded QR codes are what you need if you are using QR code advertising.
Contact us today for a Quote!